1/7/2024 0 Comments Bryce anderson breakout![]() ![]() Why the first stage of a great Customer Journey Map or Market Pathway is "Pre-Aware".The ultimate purpose of a Market Pathway for coaches to use when attracting the right clients.This concept of mapping out a Customer Journey was first mastered by Ron Zemke and Chip Bell many years ago and Market Pathway Mapping is what I've learned from working with over 1,100 coaches and consultants one-on-one since 2017. We call this your Market Pathway, a seven-stage process for attracting, engaging, and signing on the right coaching clients who you know you can serve the best. One of the best investments any coach can make is in developing their customer journey map. How I can help you maximize your content's growth potential and impact.The value of connecting new content with existing content beyond just reposting your content.Two of the most powerful tech tools for repurposing your content.Why one-and-done content strategies limit your content's growth potential to around 10%.Why any aspiring thought leader needs to create 'cornerstone' content BEFORE creating 'brick' content.Is it better to create brand-new content as much as possible or focus on repurposing existing content? It depends on your industry, how developed your content ecosystem is, and where you're wanting to go with your message as an industry expert. How I can help you create a powerful offer that attracts and closes the right coaching clients so you can make a greater impact through your coaching business.Why you need to create consistent, value-first content and what that means for you and your audience of prospective coaching clients.Why you need to eliminate most of your product suite (coaching offers) to focus on one solid offer with the best potential for results.Why you need both a Market Pathway AND a proprietary process as a coach.Why it's not always about niching down as far as possible as a coach - it's all about right-sizing your niche.What am I missing?" After working with over 1,100 coaches and consultants one-on-one since 2017, these four components are crucial for any coaching business if you want to attract and close more clients. "I'm just not seeing the results I want to see in my coaching business. How I can help you get the confidence and focus you need to go from invisible expert to can't-miss expert in your industry.The best motivational speech every invisible expert needs to read to get the confidence and momentum to grow their business and change lives.The fourth lie invisible experts believe is that they missed their window of opportunity.The third lie invisible experts believe is that their industry is too crowded to stand out to the right audience.The second lie invisible experts believe is that they're not as good as another expert in their industry.The first lie invisible experts believe is that they're not _ enough.There are four deadly lies that are keeping you from growing your business - and if you reject these lies and replace them with truth, you will start going from invisible expert to can't-miss expert in your industry. but you're an invisible expert for a reason. You're talented, experienced in your industry, and ready to help change lives. How I can help you create a better version of the PAS formula with empathy for your businessĪre you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you.How the human brain is wired for hope in place of shame with neurotransmitters like dopamine and serotonin.How to Humanize your Solution by using compassionate empathy throughout your messaging, specifically your copywriting.How to replace Agitate with Empathy - and the three types of empathy that can better connect with your audience.Which part of the PAS formula to adjust first - and how to infuse hope through your messaging in its place.Why the PAS formula doesn't truly serve your audience.What are the three parts of the PAS formula? Problem, Agitate/Agitation, Solution. ![]() In this episode of Copy & Content, you will learn: Here's why you're better served revamping the PAS formula and what to use instead for writing copy, content, and your overall messaging approach as a speaker, coach, or consultant. If you've written any type of sales page or ad copy, you're probably familiar with the PAS Copywriting Formula: Problem-Agitation-Solution. ![]()
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